Zeitraum

Craftmanship meets virtual photography. We welcome you to witness a glimpse of our Zeitraum journey, where we've digitized approximately 200 products and created nearly 4000 product images within less than six months. This project holds a special place in our career due to the cherished brand values, mission, and high standards we were invited to embrace. Known for their dedication to sustainability, functionality, adaptability, and reduced design language, the German manufacturer Zeitraum offers its clients timeless emotion through meticulously crafted solid wood furniture, down to the smallest detail. Knowing this forward-thinking company eager to venture into the digital realm is exceptional.

Key milestones

Product authenticity: Achieving impeccable authenticity required our 3D artists to embody digital craftsmanship. By thoroughly reviewing product data and technical drawings and familiarizing themselves with the unique characteristics of each product, our team applied technical expertise and posed the right questions to create life-like digital twins of these premium-quality products. A touch of magic was then added to breathe life into all smooth elements, such as cushions and bed linings.

Noble beauty of the wood: While shape is crucial, the right textures provide the essential finishing touch. A collaboration between our 2D and 3D artists and the client resulted in the recreation of each wooden joint and grain, fabric, or leather with utmost precision.

The perfect shot: Last but not least are the studio setup and cameras. Even with an impeccable 3D asset, achieving the perfect shot is crucial, especially when dealing with the intricate interplay between shape and textures. A keen photographic eye and a client like Zeitraum, who closely understands its products and vision, ensure stunning results.

Results

These efforts culminate with a series of stunningly authentic and
visually captivating product renderings that genuinely reflect the essence
and quality of Zeitraum's furniture.