Parketthaus Scheffold

Parketthaus Scheffold has 125 years of traditions in natural wood flooring, offering an impressive range of wood types, finishes, colors, and everything else you may need for your project.

Key milestones

Parketthaus Scheffold needed a solution to present a collection of 48 different natural wood flooring products. After discussing the possible approaches with the client, we agreed on a good and well-balanced option. Each product was decided to be presented in a different interior context. However, designing and virtually creating 48 unique 3D interiors was impossible due to certain time and budget constraints. So, our in-house creative team designed just three virtual spaces: a living room, kitchen, and bedroom. With the spacious interiors, we aimed to put the focus on the floorings, and all other materials, colors, and furniture pieces were selected only to complement the natural beauty of the wood.

One of the amazing advantages of CGI is that we only needed to create these three different spaces. Then, with some smart plays with the camera views, furniture, and small accessories, we successfully produced 48 interior visualizations, each with its distinctive mood.

Perhaps the most challenging part of this project was the actual digitizing of the wood. With the support of Parketthaus Scheffold, we organized the whole logistics to ship physical samples for all 48 products (nearly 1200 kilograms of 600+ individual wood planks on two Euro pallets) to our photoshoot workshop. Each plank was carefully photographed and then processed to get its 100% accurate virtual representation. The quality of the wood textures we produced was so great that we also decided to produce a series of close-up CGI showing the different floorings in extreme detail.

BEHIND THE SCENES