Ribag

A family-owned Swiss lighting company that genuinely understands the importance of the light. The RIBAG products are simple in form, incorporate innovative technologies and built with sole focus on quality.

Key milestones

Organizing photoshoots for a new product is a tough task. Logistics, location renting, navigating stylists, photographers and stagehands fighting with tight deadlines – all in all, traditional photography processes tend to get extremely expensive and lack flexibility. But RIBAG, following the proverbial Swiss pragmatic approach, didn’t wait much to leverage CGI.

For their new product, Aroa, RIBAG asked us to design six different interior spaces to present this elegant and versatile lighting fixture in various contexts, from residential to corporate and even a museum.

Our team needed three weeks to create the 3D spaces, digitize the Aroa product, and produce the six virtual photoshoots.